Amazon has special product categories under the name “Hot Deals”, “Coupon Deals” and “Upcoming Lightning Deals” that can generate a large amount of traffic. This approach guarantees better exposure of your products on the page, allows users view all offers and deals at once and encourages them to buy products at half price.

To get more sales and promote your deals to customers, you can focus on building an extensive email list to deliver your discounts and offers on time. You will get the chance to increase conversions and market your products in the future.

If you are going to constantly use discounts and sales, you won’t reach business goals. Every online business should keep in mind a clear goal about your brand and some experiments to build customer loyalty and boost revenues.